Business Information Technology

New PDF release: Design and Analysis of a Questionnaire

By Julia Wimmers

ISBN-10: 3640752899

ISBN-13: 9783640752898

Seminar paper from the 12 months 2010 within the topic details administration, grade: 1,7, collage of technologies, Munich, direction: MBA, language: English, summary: A reference questionnaire in response to the study subject of the way “to turn out the industry possibilities for a brand new, non-alcoholic fruit juice drink between more youthful shoppers” is first defined after which analyzed intimately. As a questionnaire is likely one of the most renowned the right way to achieve basic facts the writer makes use of the method of make the exam from normal to element: in the first superficial description, the simplicity and timelessness of the seemed item of research “fruit juice drink” is confirmed and a few common questionnaire standards with their corresponding attribute values like standardized interview process, written approach to info assortment, college scholars as aim crew and lacking indication on pre-codification are awarded. the 1st 21 questions are in actual fact enthusiastic about content material specification, likings of the objective team and id of winning interrelations among product personal tastes in addition to procuring and eating behaviour. not like the final query No. 22 which goals at amassing normal own (socio demographic) info of the respondents. the writer then splits the center a part of the genuine research in 4 sub chapters, describes and evaluates format and constitution of the questionnaire: 5 content material elements with partially inconsistent alignment of tick packing containers and reaction techniques. a close research of approximately the entire questions follows then, query No. eight for e.g. is particularly arduous created - the respondent has to guage six counter elements of attributes on the way to classify her or his favorite non-alcoholic drink. in addition dichotomous questions are chanced on yet unfortunately no multiple-choice ones. while within the quarter of scaling, the questionnaire particularly convinces because it has a mix of five% nominal, seventy five% ordinal and 10% ratio scaling volume of questions, leaving simply 10% of unstructured, open-ended questions with out scaling.

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Design and Analysis of a Questionnaire by Julia Wimmers


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